THE COLLABORATIVE NETWORK INNOVATION IN TOURISM
Financing
Financing
In order to carry out projects that contribute to the development of the destination, it is important to have economic resources.
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Governance
Governance
Our intervention vision focuses on the development of a solid governance that allows tourist destinations to develop a collaborative work.
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Data and Inovation
Data and Innovation
It is essential to make efficient and effective use of tourism intelligence management
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Marketing and Promotion
Marketing y Promoción
The marketing and promotion of destinations are built based on the needs of demand.
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Visitors Experience
Visitors Experience
Manage smart destinations that provide innovative strategies based on needs and motivations.
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Education and Training
Education and Training
The sustainable strengthening of tourist destinations is achieved through collaborative work.
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Sustainability
Sustainability
A smart tourist destination learns to achieve greater benefits from tourism activity with the least impact on the territory.
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Security and crisis management in tourism
Security and crisis management in tourism
Tourist security is essential to guarantee a good visitor experience.
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SmArt Experiencies
We are proud to be Latin Americans who are working for better tourism in our region. We are aware of our territory, its richness, its diversity, and multiculturalism. This allows us to understand the needs of our people and the potential of our territory. Here are some of our experiences…
Dominican Republic
ReconfiguraDestino Azua
Client: OGD Azua
Client: OGD Azua
Colombia
ReconfiguraDestino Bogota
Client: Instituto District Tourism Institute of Bogota
Client: Instituto District Tourism Institute of Bogota
Bolivia
ReconfiguraDestino Santa Cruz
Client: OGD Santa Cruz
Client: OGD Santa Cruz
Argentina
Market study of the main media, distribution channels and influencers from 7 countries (United States, Spain, Italy, Chile, Uruguay, Paraguay, Bolivia).
Client: Tourism Promotion Institute of Argentina – INPROTUR
Client: Tourism Promotion Institute of Argentina – INPROTUR
Panama
Identification of the tourist vocation of the province of Veraguas, Panama.
Client: Chamber of Tourism of Veraguas
Client: Chamber of Tourism of Veraguas
Panama
Development of marketing strategies for the coffee circuit
Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Panama
Development of marketing strategies for the coffee circuit
Client: Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Client: Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Peru
Marketing strategies of the Rural Community of the Tourism circuit “The Land of the Yachaqs”
Client: CODESPA Foundation
Client: CODESPA Foundation
Peru
Development of the sustainability standards for the Southern Interoceanic Route – Peru
Client: Irsa Sur and Antonio Ruiz of the Montoya University
Client: Irsa Sur and Antonio Ruiz of the Montoya University
Argentina
Market study of the main media, distribution channels and influencers from 7 countries (United States, Spain, Italy, Chile, Uruguay, Paraguay, Bolivia).
Client: Tourism Promotion Institute of Argentina – INPROTUR
Client: Tourism Promotion Institute of Argentina – INPROTUR
Panama
Identification of the tourist vocation of the province of Veraguas, Panama.
Client: Chamber of Tourism of Veraguas
Client: Chamber of Tourism of Veraguas
Panama
Development of marketing strategies for the coffee circuit
Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Panamá
Development of marketing strategies for the coffee circuit
Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Client: Competitiveness Center of the Eastern Region of Panama - CECOMRO
Peru
Marketing strategies of the Rural Community of the Tourism circuit “The Land of the Yachaqs”
Client: CODESPA Foundation
Client: CODESPA Foundation
Peru
Development of the sustainability standards for the Southern Interoceanic Route – Peru
Client: Irsa Sur and Antonio Ruiz of the Montoya University
Client: Irsa Sur and Antonio Ruiz of the Montoya University
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GET TO KNOW US
On November 24, we were accredited as new Affiliate Members of the World Tourism Organization during the Executive Congress of the World Tourism Organization held in Marrakech. We reaffirm our commitment to the Global Code of Ethics for Tourism, Sustainable Tourism Goals, and the United Nations Sustainable Development Goals.
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Testimonies
"An instrument of great value for the reconversion of organizations and companies in the sector today. "
"The results provided by specialists have allowed tourism actors to carry out an analysis and prioritization of the actions to be implemented to face the effects of Covid-19"
"ReconfiguraDestinoBogota is a very valuable exercise that allows us to visualize the public work and the joint work of the private sector, it allows us to have information for short and long-term decisions. It allows us to see our destination comparatively with other world-class destinations."
"It allowed us to find important reference points to focus our Actions on the recovery of the Santa Cruz destination in the future."
"The work done constitutes a significant contribution to our region for the country and for destinations in Latin America."
"I appreciate the effort dedicated throughout the process, the experience of having them as allies of the Tequila Route has been very beneficial."
"Since last year we started this process together with SMART THC SA and the company KUNAPAK; the management committee saw a great opportunity to digitally transform itself into a destination of excellence, strengthen governance and improve the productivity of the Alto Mayo destination. #ReconfiguraDestino is a very important tool for the reactivation of tourist destinations in the face of this new reality in the face of Covid-19; is developed with SMED methodology, by the World Center of Excellence of Destinations (CED). We thank the specialists at SMART and Kunapak for showing us this tool. The incorporation of digital transformation is essential for destinations to be more competitive, this technology must be taken advantage of, because through it we will obtain more reach to new tourists".
"When we had the first news of the opportunity to participate, I thought that a good opportunity for the during and after Covid-19 and also to improve the positioning of the CGD ALTO MAYO, the key will be to have an agile, efficient and digitized communication plan, strategic alliances will occur along the way."
“#ReconfiguraDestino is a great alternative to innovate our tourist destination and compete in the national and international market, in addition to showing through the digital transformation our touristic vocation as nature, adventure, culture and fun with a post-pandemic approach”
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